Problem: Fortune 500 company wanted to understand the consumer marketplace and competitive environment for the potential introduction of an innovative product.
Result: Developed a consumer use occasions overview for the product through interviews and demographic analysis. Created a product adoption index for each US state based on awareness and usage of complementary products.
Problem: Small technology company with larger ambitions required a growth strategy.
Result: Worked with the company to develop a three-pronged growth strategy: changing the sales organization to enhance cross- selling of products, branding the company as a specialist in specific industries, and creating strategic partnerships to expand geographically.
Result: Developed a model to analyze profitability by client to provide a holistic view of revenue and margin. With this model, Prosperity Analytics dynamically illustrated margin and cash flow impacts due to pricing and revenue delays.
Result: Based on the fund's technology strategy, selected industries with above average future growth, and then identified undervalued companies in those industries. After engaging these companies, conducted a valuation and ROI analysis to determine price viability.